![]() ![]() ![]() Onyx has been chosen by Architectural Digest as Arkansas' most beautiful coffee shop, garnered multiple Good Food Awards, and been described as the "Best bags of coffee you can buy online" in GQ. Coffee Championships Andrea Allen placed first in the 2020 Barista Championship, while Elika Liftee placed first in the 2020 Brewers Cup Championship, and they both went on to the 2021 World Coffee Championships to place in 2nd place for Barista and 3rd place for Brewers Cup. Once found, the coffees are carefully roasted in twenty-pound or smaller batches, then shared with the three Onyx cafés and over 150 wholesale customers in thirty states.Ĭlearly Onyx Coffee Lab knows what they're doing: this northwest Arkansas matrix of coffee know-how routinely cleans house at the U.S. "I know direct trade means a lot of different things to different people, but for us if we don’t put money in the producers hands we won’t call it direct trade," says Jon. The magic starts with sourcing, with countless small sample batches from coffee importers and with direct visits to farms around the world. onyx AT origin LAB 414 is our cupping room just 15 minutes from the airport and steps from Cafe Doce Onzas in Guatemala City. Husband-wife owners Jon and Andrea Allen have rapidly taken the coffee world by storm with their combination of art and science. With the rebrand, Onyx is accentuating its translucence, shifting the focus away from itself to its producer partners, coffees, and customers.Lest the myth perpetuate that specialty coffee does not come from Arkansas, Onyx Coffee Lab is blowing that particular urban legend out of the water while creating a few of their own. Transparency infographics and guides will also be available online. ![]() Brewing video tutorials covering filter coffee and espresso will be provided for each coffee, and a “Find My Roast” feature will cue consumers into roast data, shedding light on how roast affects flavor profiles and descriptors. The website has been redesigned as a quasi-laboratory experience for consumers. Coffees now come in package volumes of 4 ounces, 10 ounces, 2 pounds and 5 pounds. Materials have advanced to include compostable, plant-based mailers biodegradable, recyclable boxes and 60% compostable and renewable bags. The new box top and top 20% of the box front serve as a marquee featuring producers’ names and narratives, along with vital statistics for the coffees inside. Packaging has also undergone a dramatic transformation, starting with boxes replacing bags. Visually speaking, Onyx increased its glyph count to 10, to help accelerate consumer fluency in the language and culture of coffee. Teff shared that they chose Simon Walker’s neoclassical Room 205 font for the company’s name and Hindia Studio’s sans serif Coltrane typeface for the word “Coffee.” The brand’s signature is represented by a new, lighter, hand-lettered script. Previous hand-lettering has given way to modern and cleaner typography. White = Developed Roasts and Rich Flavors.Royal Blue = Long-term Producer Partnerships.Pink / Rose Quartz = Tropical and Floral.Green = Natural and Origin-specific Processing.The traditional European style of coffee is. The colors were chosen to evoke the cupping notes of each single-origin or blend offered and for their replicability across associated packaging, merchandise, and apparel. While most of our coffees thrive on the lighter side of roasting, there is a culture dedicated to the dark side. The brand’s original three color system (black, white, and gold) has expanded to a whopping 10. The most striking change is the introduction of a new color palette that invites consumers to thematically explore the approximately 50 coffees that Onyx features each year. The design work began in February 2019 and was led by Jon Allen and longtime Onyx collaborator and independent creative director Jeremy Teff. “We’ve matured from rebellious upstart to being more thoughtful about what we’re fighting for and why.” “The bag we were selling in, nor the brand as a whole, were representative of who we are now,” Jon Allen recently said by phone. To capture the multi-dimensional texture of the brand, we created stunning visual assets that brought the larger. This week the company took another major step forward, unveiling a complete rebrand for all packaging and the website. Onyx isnt just coffee, its a full experience. Nearly a decade later, their “Never settle for good enough” ethos has manifested as four cafes, a roastery, barista training center, and two 2020 US Coffee Championships: Andrea Allen is the reigning US Barista champ and Elika Liftee is the reigning US Brewers Cup champ, placing just above Onyx’s Lance Hedrick, who finished second. October 2020 will mark nine years since Andrea and Jon Allen founded Northwest Arkansas’ Onyx Coffee Lab. One of the new colored boxes from roasting and retail company Onyx Coffee Lab in Northwest Arkansas. ![]()
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